PORTFOLIO 2024
GREEN GIFTMAS IN PARADISE
@ BIRD PARADISE
GREEN GIFTMAS IN PARADISE was organized in collaboration with Mandai Wildlife Group to celebrate the opening of Bird Paradise. This sustainable event featured workshops and eco-friendly vendors, along with a sustainable gift-wrapping station using recycled materials.
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As this event was smaller compared to the annual GREEN-HOUSE, the promotion and collaterals prepared were not as extensive.
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​The materials, overall color scheme, and feel of the Key Visual were provided by Bird Paradise's management team, while additional elements were sourced from Canva.
MAIN KEY VISUAL
The main Key Visual was designed to convey the concept of gifting at Bird Paradise.
SOCIAL MEDIA POSTS
Since we began planning the event about two months before the event date, we had less time for promotion on Instagram. As a result, the promotional posts were simpler, though we aimed to maintain the animated vibe similar to GREEN-HOUSE.
GREEN GIFTMAS IN PARADISE TEASER AND COUNTDOWN POST
This animation was created to tease the event. Given that it was a gifting event during the Christmas month and held at Bird Paradise, I animated the birds to interact with the presents, making it more appealing and fun. The 1-day countdown video reused elements from the teaser video to ensure consistency and reinforce the event's branding.
Teaser Video
1 Day Countdown Video
WAYFINDING AND PROMOTIONAL BOARDS
These boards served as wayfinding tools to direct visitors of Bird Paradise to the Learning Center, where our event was held. These boards were created by adapting the Key Visual. I illustrated the buildings to better indicate the event location, maintaining the hand-drawn style and incorporating the birds from Bird Paradise.
Oblong shaped standee, placed outside the gift shop exit to direct visitors of the park towards our event space.
A1 Wayfinding Poster that was placed around the paths leading towards Bird Paradise.
OTHER COLLATERALS
These printables were placed at the cashier area to inform customers about the available freebies and the green gift-wrapping station where they could wrap their items.
